Advertising and Marketing

Showing posts with label Advertising and Marketing. Show all posts
Showing posts with label Advertising and Marketing. Show all posts

Wednesday 6 August 2014

B2B Marketer Need Help from Contact Databases Solutions Providers


I understand B2B marketers, they create campaign like sales & marketing emailing, events booths. In this campaign need fresh or verified, database discovery, business contacts etc.

Below are some points brief you about Databases for B2B marketers…
  • Data Management, data segmentation, customized solutions, clean database, validation, high value asset
  • Diagnosis and cleansing data regular intervals
  • Asset oriented treatment of data
  • Trickling up leads in database consistently
  • Advanced-level data management innovation

Clean Database  - 


At B2B Contact Databases solutions and services providers, we organize customer’s data and thoroughly maintain them, leaving no room for discrepancies in salutation, formatting, duplicate entries and grammatical errors. 

High Value Asset  - 

The specific details in the database like industry code, email addresses and prospect details like revenue earnings, industry rankings are updated converting your simple database into a high value asset.

Contact Data Validation  - 

At B2B Contact Databases solutions and services providers, data validation is performed electronically and manually with advanced software to check for misplaced, inaccurate and inconsistent data.

Customized Solutions

B2B Contact Databases solutions and services providers allows its customers to provide information based on their choices, opt-out from campaigns, ‘do not call’ requests, soliciting authentic requests etc. By doing so, data remains updated for effective customer engagement campaign. 

Data Segmentation - 

As customers are spread across different regions, B2B Contact Databases solutions and services providers segments the data in order to connect with every target customer. This will help in gaining leads as data is updated constantly based on segmentation.

Next Article on -- Areyou updated enough to race with today's technology for DataOnline ?
Pulpit rock{{ The Guest Post Blogger organization was involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

Monday 14 July 2014

Learn How To Maximize Lead Generation - Market Leader


Learn How To Maximize Lead Generation - Reachforce


Anyone with a blog can call themselves a thought leader – but how do you find the real deal?


If you’re lucky, you meet Ruth P. Stevens (her incredibly impressive bio is at the end of the article).  And if you’re extra lucky, she agrees to an interview drawn from her new book “Maximizing Lead Generation.”


What are the biggest challenges for marketer to generate the number of leads they need currently? Budget? Technique? Lack of alignment?

Lead Generation Best Practices defined


Learn the key framework from Ruth Stevens to create a lead process and generate more qualified B to B leads.
My view is that the biggest challenge is process.  This is not necessarily the most exciting part of lead generation, but it’s where the most leverage lies.  The company that puts a solid process in place, and executes consistently, is the one that wins.  The most important process areas to focus on are lead qualification and lead nurturing, although most marketers focus on inquiry generation.

What are the best performing lead sources currently? (eg Website organic, website PPC, retargeting ads, Iinkedin sponsored posts, etc).

You’re going to kill me, but the truthful answer is: It depends.  There are just too many variables involved.  So marketers should test all of these, as well as traditional media like telephone and postal mail.

But, I would also add to the list your own website (beyond search), which, if done correctly, can be a source of your cheapest and best leads.

What B2B marketers need to do is add an offer, a call to action and a dedicated landing page to the website, to motivate visitors to leave behind their contact information, for ongoing communications.  Plus, add IP address identification software, to “de-anonymize” the visit, and then consider an outbound call to the visiting company, to discuss their needs.

What activities are falsely classified as lead generation and how does this impact marketing?

To me, the big offender is list vendors, who present their products as “lead lists.”  This is ridiculous, and perpetuates the myth that contact names are leads.

How important is awareness to driving ultimate downstream lead generation or supplier preference?

Awareness is very helpful, of course.  The problem with awareness as a marketing goal is that it’s hard to measure.  I prefer to focus on response-oriented communications, where you generate not only awareness, but also action.  As the great copywriter Bob Bly notes, “In B-to-B, all marketing is direct marketing.”

What new lead generation tactics have you heard of that are gaining traction / performing well; and what previously high performing tactics are on the wane?

Direct mail is undervalued today by lead generation marketers. It is still extremely effective, when used properly.  Part of the reason is the abundance of well-targeted prospecting lists.

Another reason is that business people still read their mail, and their physical inboxes are a whole lot less cluttered than their email inboxes.

What’s the easiest way to waste a significant part of your lead generation budget?
Two glaring points:

  • By not systematically qualifying and nurturing inquiries.
  • By exhibiting at a trade show without a well-considered data capture and inquiry follow-up plan (and training booth staff to engage with passers-by).
  • What percentage of B2B companies these days have true alignment between sales and marketing? Is the percentage growing or stagnant?
I don’t have a number.  In my observation, the best alignment potential comes from the top, when the heads of sales and marketing like, trust and respect each other.

What are the most important factors to rapidly move marketing leads to sales ready prospects – and how much elapsed time / marketing touches are needed to get those leads really ready?

There are no shortcuts, really, because you are dependent on what’s happening at the prospect’s end, and you have limited influence there.  But 45% of inquirers eventually buy in the category.  So a company without a process for lead qualification and nurturing is going to lose that sale to the competition.  I know I sound like a broken record by now, but this is where I see companies fall down on the job.  It’s often the basic blocking and tackling that is missing.

You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box?

Social can be put to good use in lead generation, but its best applications are misunderstood today.  Like PR, social cannot be viewed as a scalable, reliable media channel for lead generation.  You can’t build a quota-fulfilling revenue plan on it.

What you can do is:

Add an irresistibly titled content offer to social media messages, linked to a dedicated landing page where you capture contact information, and then nurture that relationship until it is ready to hand to a sales rep.

Use social media touches as part of your ongoing lead generation and nurturing programs.

If you are just starting to re-build your B2B lead program, what are the first 3 critical steps?

Plan your process, from inquiry-generating campaigns, to lead management, to results analysis and reporting. Invest in data management and hygiene.

Communicate the value of a lead to everyone in your company. This is a real point of opportunity.   The value of a lead can be explained in two ways:

  • The cost per lead, meaning the investment the company makes in generating a lead.
  • The revenue value of a lead, meaning the average order size of a closed lead.  If everyone in the firm is aware of these numbers, they are more likely to treat the lead with the respect it deserves.


{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

Tuesday 1 July 2014

Marketing Strategies for Developed And Developing Markets - Prabhakar


Interest in developing markets such as China, India, Brazil and Russia has increased rapidly over the past ten years, meaning that market research and intelligence agencies are exploring a wider variety of geographies than ever before. This presents numerous challenges throughout the market research process, for fieldworkers, managers and analysts alike. This article discusses perhaps the most important issue of all – the different insights that tend to arise in different geographies. In particular, how do the critical marketing success factors in the developing and developed worlds differ from each other?

Developed And Developing Markets Product

In most business-to-business markets, customers regard product quality and durability as a ‘hygiene’ requirement; performance must be high in order for the supplier of that product to even be considered. Companies with low quality are not in business for long, leaving serious market players to differentiate on the extended offer – service, brand and the like. In developing markets, good quality is often not even a hygiene requirement, let alone a differentiator. 80%-90% of buyers of pump and instrumentation products in Russia or China are happy to buy products that last 18-24 months whereas their Western counterparts demand a lifespan of 6-7 years or more. This results in a preponderance of low-quality buyers in the developing market, and quality becomes a key differentiating factor for the small group of customers that demand it.

To the Western company with a high cost-base and high-quality product, the best strategy in a developing market is to cream-skim the market by targeting the 10%-20% of quality-focused buyers. In developed markets, suppliers are best advised to focus on service quality, knowledge and people, while of course maintaining high quality standards. -- Recommended Marketing Strategies In Developed And Developing Markets

Developed And Developing Markets Price

Value-added pricing is common in developed markets – that is to say buyers are willing to pay more for a superior offer, usually based around service, brand, consultancy and other benefits beyond the product itself. In developing economies, the willingness to pay extra for a superior offer is far less prevalent, with most b2b buyers relating price primarily to quantity.
Developing markets 2
Developing markets 2 (Photo credit: Wikipedia)

Western clients tend to premium-price in developing markets, communicating high quality to a small part of the market and receiving high margins in return. Even companies that are relatively undifferentiated in their home markets frequently succeed when premium-pricing in developing countries. Consumer brands such as Pizza Hut have experienced huge success with this strategy.

In developed markets, the picture is far less clear, with customers generally more demanding and high-quality competition more prevalent. This is where specialist pricing research comes into its own, be that competitive pricing intelligence or more model-based techniques such as SIMALTO and conjoint analysis.

Developed And Developing Markets Place

Western businesses frequently underestimate the difficulties associated with routes to market in developing economies. Whereas market channels in the company’s home market may be long-established and familiar, channels in a developing market may be unrecognisable, fragmented, ephemeral and highly dependent on local knowledge and relationships. Many Western consumer-facing companies are experiencing real success in developing markets in this respect, with shampoo and cosmetic providers, for example, making huge profits in rural cities via local distributors and retailers. Industrial companies have been slower to build up their knowledge, many still relying on generic import-export agents and a low-quality, poorly trained salesforce. Underestimating the importance of a permanent on-the-ground presence and even local-language capability is another common mistake.

Developed And Developing Markets Promotion

In any b2b market, promotional messages should focus on customers’ ‘hot buttons’: product quality or price in developing markets; and in developed markets, service, brand, consultancy and other value-added messages. Promotional routes will also differ. While direct mail is increasing in prevalence in most developing b2b markets, it is still a scarcely used and ineffective marketing channel in these countries. Relationship-focused promotion, such as trade shows and site visits, is key, since trust in brands is in short supply.

{{ The Guest Post Blogger organization was not involved in the creation of this content. - Dalvi Prabhakar B., Founder & Digital Manager (SEO,SEM,SMO) }}

Thursday 29 May 2014

How to Creating And Managing Leads with B2B Lead Generation Company


 One of the most peculiar problems for any B2B lead generation company is to strike a balance between creating new sales leads and managing the existing ones in the sales pipeline. It’s true that creating loads of new leads is necessary for a B2B lead generation company, yet qualifying these generic leads is equally important. 

Even if you have a steady flow of new sales leads coming in, you will find it difficult to discern the qualified leads from the unqualified ones unless you have a proper system in place to manage these leads. This could present a twin disadvantage. 

On one hand, you will miss some really promising opportunities to turn good leads into closed deals and on the other hand, you will have to go back to your lead generation effort to create more sales leads. 

This will require the B2B lead generation company to spend a lot of time and resources, causing huge losses in terms of reputation and profitability.

If you don’t manage your existing sales leads efficiently and take the sales process forward smoothly, you will keep spinning your wheels without producing anything worthwhile. A lot of productive time will be wasted in unearthing new leads when you could have spent that time in following up more promising prospects and setting up appointments with them.

Try to separate the short term sales leads from the long term leads. Identify the prospects that are highly motivated and decisive, and put in your best efforts to win them over. Assign the task of following up with the long term leads to the reps who are more patient and can keep in touch with the less decisive or motivated customers for months without complaining.

Creating new business leads is of course very important, but the real success of a B2B lead generation company lies in managing the existing leads more efficiently and taking them to their logical conclusion.

B2B Lead Generation Companies by Relationships of Creative Management


The entire business scenario has changed over the past few decades and B2B lead generation companies need to adopt new innovative methods and techniques to stay ahead of their competitors. The fact is that the decision makers virtually live on the edge today with so many fires to put out, B2B lead generation companies cannot hope to win them over using the same old cold calling techniques. The entire process of getting to that all important people has become far more complex now with the technology and the habits of the key decision makers undergoing a sea change. Traditional cold calling techniques need a significant make over in the present day business scenario in order to make an entry into the sales cycle.

To make a meaningful contact with the key decision makers in the present day sales environment, cold calling requires a creative management of relationships and building of thoughtful approaches based on innovative sales strategies.

Some of the basic fundamentals of cold calling that B2B lead generation companies can adopt in today’s complex and maddening business environment are as follows:

Moving slowly up the hierarchy ladder:

The top level decision makers are so busy putting out a thousand fires of their own everyday, they put up several layers of barriers around themselves in call screeners and administrative assistants. It’s best to start from the lower level executives in an organization and be known to the top bosses before you actually approach them.

Don’t be too greedy:

Don’t be in a hurry to grab a sales opportunity, decision makers have a natural aversion to greedy salespersons. Make your call sound like a business intelligence call, not a sales call. Try to strengthen your social networking with every call and prepare the groundwork for the sales cycle to follow. Empathize with the prospect, know about their needs and pain points, so that you can offer them a good solution.

Learn to use referrals:

Making a short list of useful referrals is very handy while cold calling. Use these referrals while approaching the key decision makers, this can open a few gates for you and let you in with minimum resistance.

The realities of the business world have changed, so B2B lead generation companies should also adopt new methods and approaches if they want to succeed in this fiercely competitive world.

Wednesday 14 May 2014

Have you Know Components of Contact Data Quality


If you have used contact databases for your marketing / sales campaigns, one thing you would agree that quality of data is something which is always ‘wanting’. If you manage contact data for your organization, you will more often than not hear from your sales, inside sales or campaign manager that ‘data is not good’! 
Have you Know Components of Contact Data Quality
Have you Know Components of Contact Data Quality

So in order to assess the quality and see if it’s bad or good, the components of contact data need to be defined beforehand. Here are the ‘4 C’s of contact data quality’:

Correctness

First and foremost, is the data accurate? Especially if Email Ids, Phone numbers and company address are wrong you will lose out on usefulness of data. If percentage of wrong email ids is high in your data – hard email bounces also impact your email deliverability in the long run. Similarly wrong address and phone number are waste of your direct marketing and Sales/ inside sales team’s efforts. Moreover, are all the data fields in data as per your specifications? Correct data fields enable you to do correct tagging for list segmentation, campaigns, etc. Also, no one wants a wrong First Name or Company Name while E-mailing or calling using a contact database!

Completeness

 Ensuring that all prescribed and required data fields are populated. Missing data hampers optimum utilization of the database. Are the data fields present as per your format/ requirement, and not as in any standard template? Also consider this – are you able to derive any insight from your data? For example, can you find out basic lead qualification criteria like Budget Authority Need Timeline (BANT), Company Type (Primary market, size of business, line of business, etc.), role based segmentation, etc.

A complete contact database helps in qualifying contacts as well as running target campaigns

Current-ness

People change Jobs change, their roles get changed – is your data is regularly refreshed to capture the changes Also current-ness means being able to do trigger based marketing campaigns based on market events like Mergers &Acquisitions, Management changes in target accounts, expansion plans, industry trends etc. As it’s said – it is all about hitting your prospect with the right message at the right time. Having real-time actionable database would provide you that edge over your competitors.


Customization

This is all about ‘Getting what you need’, and not ‘What is available in the market’. It’s as simple as this – you know your business and your target audience the best; so you should be able to devise your marketing campaigns first and reach out to your audience. Your contact database has be in accordance with marketing strategies; not the other way around!

Saturday 18 May 2013

Plumber Will


Starachowice Flyers still are at the top area of your promotional possibilities offered by advertising agencies Coaches. Although emergency power is allowed to use banners and business cards Starachowice Starachowice, old-timers remain under traditional forms, which according to them are effective. 

Malenko in the middle of it must be, since the vast majority of entrepreneurs from the urban centers, use of advertising in the form of leaflets Coaches. One of the advantages is affordable expense that should be given to the interior plumbing Warsaw Starachowice printed leaflets, including men and women who spread the leaflets do not get a large salary additionally joke is the easiest cheapest method of advertising your personal business. 

Relatively expensive, contrary to a higher degree performance will be a big plumber will banner, how best to put on the main road near the company or individual in the way boys and girls who will pass notes, our corporation also possible that benefit from its services. A very good way to Warsaw plumber joke placing large banners on local roads or key, thousands of people a day passes owędy consequently there is a strong possibility that many of them will be sorrowful to take advantage of our services. 

If anything, you can also insert a word worth of advertising on our roads plumber Warsaw expressways and highways. Daughter extremely ads Starachowice can help us promote within my company. by duzemy experience in advertising design Starachowice those advising us the best form of advertising, draw up a description of what chance has the existence of Warsaw plumber our workplace, suffice how many potential buyers may find themselves drawn by their advertising Coaches. 

The professionals who work within these agencies are accurately prepared for their work, so we can be confident that our advertising to some extent on the 100% reference fortune. Or advertising Starachowice bring profits? it also depends on our financial contribution which we are able to cover the costs of the inside, known joke plumber Warsaw with great start-up must need the money, but now the joke ad Coaches. Fight advertisement is to draw customers to our corporation has to make that our profits will rise much beating, but properly designed ad must be properly implemented, the best way to word will employ an advertising agency Coaches. 

Advertising Agency are in the midst of their own professional ranks since the construction of Imazu, boys and girls are kszatłatowały years in terms of advertising further marketing, many of them are capable of emergency power to sell literally a whole. Starachowice Flyers are the most popular form of advertising, but for many corporations is already an anachronism.
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Plumber Will


Starachowice Flyers still are at the top area of your promotional possibilities offered by advertising agencies Coaches. Although emergency power is allowed to use banners and business cards Starachowice Starachowice, old-timers remain under traditional forms, which according to them are effective. 

Malenko in the middle of it must be, since the vast majority of entrepreneurs from the urban centers, use of advertising in the form of leaflets Coaches. One of the advantages is affordable expense that should be given to the interior plumbing Warsaw Starachowice printed leaflets, including men and women who spread the leaflets do not get a large salary additionally joke is the easiest cheapest method of advertising your personal business. 

Relatively expensive, contrary to a higher degree performance will be a big plumber will banner, how best to put on the main road near the company or individual in the way boys and girls who will pass notes, our corporation also possible that benefit from its services. A very good way to Warsaw plumber joke placing large banners on local roads or key, thousands of people a day passes owędy consequently there is a strong possibility that many of them will be sorrowful to take advantage of our services. 

If anything, you can also insert a word worth of advertising on our roads plumber Warsaw expressways and highways. Daughter extremely ads Starachowice can help us promote within my company. by duzemy experience in advertising design Starachowice those advising us the best form of advertising, draw up a description of what chance has the existence of Warsaw plumber our workplace, suffice how many potential buyers may find themselves drawn by their advertising Coaches. 

The professionals who work within these agencies are accurately prepared for their work, so we can be confident that our advertising to some extent on the 100% reference fortune. Or advertising Starachowice bring profits? it also depends on our financial contribution which we are able to cover the costs of the inside, known joke plumber Warsaw with great start-up must need the money, but now the joke ad Coaches. Fight advertisement is to draw customers to our corporation has to make that our profits will rise much beating, but properly designed ad must be properly implemented, the best way to word will employ an advertising agency Coaches. 

Advertising Agency are in the midst of their own professional ranks since the construction of Imazu, boys and girls are kszatłatowały years in terms of advertising further marketing, many of them are capable of emergency power to sell literally a whole. Starachowice Flyers are the most popular form of advertising, but for many corporations is already an anachronism.
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Tuesday 14 May 2013

Online Marketing and Effective Ways To Market Your Own Business Venture Online


English: Red Pinterest logo
English: Red Pinterest logo (Photo credit: Wikipedia)
Effective Methods to Market Your Business Online Through Pinterest 

Pinterest is just one of the many excellent social media websites that would do a great job in advertising your company. However large or small their companies may be, a lot of them are making use of Pinterest in order to achieve a higher traffic count and then increase their sales. As a user, you are able to ?pin? your product photos and caption it with important information in order to expand the exposure of your products as well as increasing its enthusiasm for it. As well know, women shop more than men, and Pinterest?s users are basically 83% of them. And like any other marketing strategy, the social media method would require you to design your website in a way that would really help you reach the maximum quota of clients that you are hoping to have. Aside from that, you would also need to make use of the best tactics you could think of in order to make a lot of sales. These tips will definitely help you start your marketing strategy.


Make your photos as creative as possible. The more beautiful your photos are, the more enticed your customers will get. There are a lot of competition to compare your photos with, so you really need to stand out. You are more likely getting visited if you have a lot of pins.




if you market your products, make sure that you give all specific features and descriptions of it. Let your clients know exactly of the products you are offering and organize them as much as possible either by kind, class, or theme. You will most definitely want to let people know how better your products are compared to others. People can easily click your price tag to find the link to your site and product. This is a great way of advertising. By creating a good design, you will also be providing customers with easy navigation.




Improve sales through discounts.

Any kind of back links to your sites will definitely give you more traffic for the ranking. It is always nice to come to a site ad have a reason to go back. And a Pinterest discount is

Pinterest markets services. Use creative photos that represent the services that you offer. For instance, if you do interior decorating, then show off the best arrangement you?ve done. If the services you offer are professional, use a scene that flatter well with the service you do. A photo with a very good description to go with it will surely increase your exposure to millions of people within social media networking.

Pinterest even allow you to put a price tag on your photo that would link to your site. The photos with price tags will then appear in Pinterest?s home page at the gift section area. Pean example of that.

Link yourself to other business communities. Always keep interacting with your customers and let them leave feedbacks. Pinterest would always keep you updated with the latest style and trend, which keeps you in touch with the world.


fellow businessmen, but will also furnish your skills in marketing. By using the tips here, you will surely achieve great success.

Pinterest is not only fun, but also a creative way of promoting your business. It is a way of connecting millions of people though their interests by linking them to a lot of website that could provide them that. It will not only create relationships with fellow businessmen, but will also furnish your skills in marketing. By using the tips here, you will surely achieve great success.

Online Marketing and Effective Ways To Market Your Own Business Venture Online


English: Red Pinterest logo
English: Red Pinterest logo (Photo credit: Wikipedia)
Effective Methods to Market Your Business Online Through Pinterest 

Pinterest is just one of the many excellent social media websites that would do a great job in advertising your company. However large or small their companies may be, a lot of them are making use of Pinterest in order to achieve a higher traffic count and then increase their sales. As a user, you are able to ?pin? your product photos and caption it with important information in order to expand the exposure of your products as well as increasing its enthusiasm for it. As well know, women shop more than men, and Pinterest?s users are basically 83% of them. And like any other marketing strategy, the social media method would require you to design your website in a way that would really help you reach the maximum quota of clients that you are hoping to have. Aside from that, you would also need to make use of the best tactics you could think of in order to make a lot of sales. These tips will definitely help you start your marketing strategy.

Make your photos as creative as possible. The more beautiful your photos are, the more enticed your customers will get. There are a lot of competition to compare your photos with, so you really need to stand out. You are more likely getting visited if you have a lot of pins.
if you market your products, make sure that you give all specific features and descriptions of it. Let your clients know exactly of the products you are offering and organize them as much as possible either by kind, class, or theme. You will most definitely want to let people know how better your products are compared to others. People can easily click your price tag to find the link to your site and product. This is a great way of advertising. By creating a good design, you will also be providing customers with easy navigation.
Improve sales through discounts. Any kind of back links to your sites will definitely give you more traffic for the ranking. It is always nice to come to a site ad have a reason to go back. And a Pinterest discount is
Pinterest markets services. Use creative photos that represent the services that you offer. For instance, if you do interior decorating, then show off the best arrangement you?ve done. If the services you offer are professional, use a scene that flatter well with the service you do. A photo with a very good description to go with it will surely increase your exposure to millions of people within social media networking.

Pinterest even allow you to put a price tag on your photo that would link to your site. The photos with price tags will then appear in Pinterest?s home page at the gift section area. Pean example of that.

Link yourself to other business communities. Always keep interacting with your customers and let them leave feedbacks. Pinterest would always keep you updated with the latest style and trend, which keeps you in touch with the world.

fellow businessmen, but will also furnish your skills in marketing. By using the tips here, you will surely achieve great success.
Pinterest is not only fun, but also a creative way of promoting your business. It is a way of connecting millions of people though their interests by linking them to a lot of website that could provide them that. It will not only create relationships with fellow businessmen, but will also furnish your skills in marketing. By using the tips here, you will surely achieve great success.